Estee Lauder identified an opportunity with one of their freestanding flagship stores in Hanoi to improve significantly the customer experience in terms of trying and being advised of new beauty routines by Etsee Lauder beauty advisors.

 

As such Brand 360 were asked to design, construct and commission a “facial cabin” by converting an underutilized part of the store into a premium and luxury facial therapy and makeup area/booth.

 

Design guidelines and materials were strongly regionally controlled with Brand 360 having to interpret and work within these to maximize the result for the assigned store area. There was strong cost and timing pressures all of which were met by the Brand 360 team.